Without certain foundational pieces in place, business that is referred to you is likely to be random rather than systematic.
In this episode of Speaking of Endless Referrals, we offer 2 specific tips to help you establish a strong foundation for generating quality referrals.
Click to listen (18 minutes, 54 seconds):
Click to download:
Key Takeaways:
- Create your customer touch point map. John Jantsch offers a wonderful example at http://referralenginebook.com/book-resources
- Get crystal clear about who your ideal prospect is so you can communicate it to those in a position to refer you. Create a Ideal Prospect Profile or use situations in which your ideal prospect typically finds themselves when they need or want you product or service.
